Created by longtime Toad Hollow artist, Maureen Erickson, the playful labels featuring the beloved “Toad” character are symbolic of the winery’s insistence that fun be at the core of the brand. It was also late founders and old friends Todd Williams and Rodney Strong’s promise when starting the winery to deliver delicious varietal wines at a reasonable price. Humorously self-dubbed as an “epic chronicle of folderol and hoopla,” their first vintage in 1994 of Unoaked Chardonnay, Francine’s Selection, was lovingly named after Todd’s wife Frankie. Well-received, this wine solidified their mission of making seriously good wines but presenting them with a less serious, more tongue-in-cheek approach.
Now that Todd and Rodney have left their wine glasses with us here on Earth, Frankie has transitioned into the leadership role for the brand. True to Toad Hollow tradition, she has kept their wines deliciously approachable while delighting the palate with mouth-filling flavors.
To experience the fine art of fun, stop by the tasting room in downtown Healdsburg located off the main plaza on the west side to sample their entire range of still and sparkling wines. For an $8 per person tasting fee, 5-6 wines can be tasted with each fee waived per bottle purchase. And don’t forget to admire the wonderful artwork during your tasting knowing it not only launched a wine brand, but also reflects the spirit of good-humored camaraderie between friends which lives on today in each and every bottle.
Sparkling Wines, Chardonnay, Dry Rosè,
Cabernet Sauvignon, Merlot, Pinot Noir, Zinfandel.
Each year in January, the tasting room celebrates Toad Hollow Days of Encouragement. Guests will pick from a large bowl filled with dozens of messages that are meant to make them feel better. In turn, the staff urge customers to pay-it-forward by writing or sharing their own messages of encouragement to be left behind for someone else. #THencouragement
The 2016 Monterey Pinot Noir which received, “Best in Class” at the San Francisco Chronicle Wine Competition 2018.
Club Toad: As a member of Toad Hollow’s wine club, you’ll receive complimentary invites for their Pick-Up parties along with an annual summer party at “The Ranch” in Russian River Valley.