Vezer Family Vineyard
Two Renegades Team Up!
All Roads Lead Back to Wine Country
Twenty-eight years following the final episode of the long-running wine country television series, Falcon Crest, Lorenzo Lamas has returned to his roots. During this popular 1980s television series, Lamas played the part of Lance Cumson, grandson of Angela Channing (Jane Wyman), the iron-fisted matriarch of Falcon Crest Vineyards a winery in the fictional “Tuscany Valley” region of Napa Valley. During these years Lamas’ personal love of Northern California wine country firmly took root. Following a career in television, big screen and stage, spanning almost 40 years, Lamas now returns to wine country for his next starring role, but this one is not fictional.
Vezer Family Vineyard couldn’t be more pleased to announce that Lorenzo Lamas has joined the Vezer Family Vineyard “family,” serving as President of Wine Marketing and Business Development.
The Back Road … a Road Less Travelled
Vezer Family Vineyard is about 12 miles from historic downtown Napa, yet is a world away. On the road less travelled, taking you through pastoral landscapes, is the Suisan Valley (nicknamed Napa’s Little Sister Sue), one of the most prolific areas in the state for growing Zinfandel and Petite Sirah. The Suisan Valley AVA received its designation in 1982, just after Falcon Crest began its nine-year “wine country” run. The micro-climate of this region is unique; in fact, for growing Petite Sirah, the Suisun Valley Appellation is rated as the oldest and best in the State of California by the UC Davis University. The unique micro-climate site of Vezer’s La Salette Vineyard makes this the most revered Petite Sirah vineyard in all of California’s North Coast.
Three Distinct Tasting Room Experiences
Each of the three Vezer Family Winery tasting rooms offer the guest distinctive, individual experiences.
• Mankas Gardens Tasting Room: Enjoy an assortment of Vezer’s award winning wines, in the beautiful gardens surrounding this historical site.
• Blue Victorian Tasting Room: For a more in depth experience in wine tasting and education, plan to visit this beautiful Victorian home. (Walk-ins welcome at Mankas Gardens and Blue Victorian Tasting Rooms, although reservations are suggested).
• Estate Ranch: For the ultimate Vezer experience, tour the vineyards and barrel room. Your tasting will include a selection of limited special reserve wines. (Advance reservations required).
From the world of wine fiction to the world of winemaking – Lorenzo Lamas is excited to begin his next adventure at a true-to-life winery in Suisun Valley – helping to promote the wines of Vezer Family Vineyard, introducing new fans to the world of wonderful wine.
Question and Answer with Lorenzo Lamas
Q Lorenzo, why, after such a long time away from Northern California Wine Country, have you decided to come back to your Wine Roots?
A As an invited guest of Frank Vezer to his Chieftain Ball this fall, I was immediately taken back to memories of being in Wine Country during my nine seasons on Falcon Crest. I really feel that Suisun Valley has a very special place in my heart.
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Q I understand as a kid, and long before you became a star on the television series Falcon Crest, you had a special connection to a famous winery in France, what was that exactly, and how did that inspire you further?
A During my formative years, my mother, Arlene Dahl – a world-famous actress and author – was married to “The pope of wine.” His name was Alexis Lichine and he owned two wineries in Margaux. One was Chateau Lascombes and the other was Prieure-Lichine. I would spend the summers with my family there, watching production and marveling at the stainless vats and barrels of oak made by hand and stacked in giant rows.
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Q Why did you choose Suisun Valley over Napa, and why take on such a serious and lead roll in joining the Vezer Family Vineyard as their President of Business Development?
A I feel that the Suisun Valley is a special appellation, and Vezer’s wines are perfectly poised to capture the essence of this region and introduce more people to the growing appreciation of this incredible product. Suisun Valley has an incredible winemaking history behind her as well, boasting the largest winery in California before Prohibition.
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Q In your opinion how does Suisun Valley today
and Napa of 30 years ago compare?
A I feel the Napa Valley has grown at such an incredible rate that there is a need to branch out locally and highlight the incredible potential of grapes from the Suisun Valley truly a “Hidden Gem.”
• • •
Q I understand Suisun Valley has a significant unique standing
amongst the elite of California’s wine appellations.
A Yes, Suisun Valley can boast as having produced the best of the Petite Sirah wines in the world. Many people don’t know this, but Suisun Valley is one of the oldest AVAs in California. According to experts, Suisun Valley has a very similar climate and soils to the famous Rutherford AVA in Napa County. Thus, many of the very elite in Napa have either already bought vineyards and or opened wineries in Suisun Valley such as; Caymus, Stags Leap, Gina Gallo and many others.
• • •
Q Tell us what you are looking to accomplish
by coming back to the wine industry?
A I think I can distill all my experience from the South of France to the wineries of the Napa Valley to bring a fresh appreciation and excitement to a growing industry and hopefully put Vezer Family Vineyard wines on everyone’s dinner table.
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Q What can you tell us about the famous
Petite Sirah luxury blend called La Salette?
A I can tell you that the Vezer’s La Salette has 65% Petite Sirah and 35% Zinfandel in the blend. This creates a unique wine, a blend that I have never experienced in all my years of enjoying wine, it’s now my favorite wine.
• • •
Q I hear you and Frank Vezer have some other things in common besides delicious red wines … maybe … FAST cars?!
A Frank and I both share a passion for sports cars and I look forward to some “arrive and drive” events with him soon. The roads up here in Suisun Valley are perfectly suited for the spirited driver. What better way to get to a tasting at Vezer Family Vineyard?
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Q I understand there is a special project you are heading up and working on with Jeff Fiest, Vezer’s National Sales Manager. Jeff is known in the industry of wine and spirits as the man who helped to put “Belvedere Vodka” on the map. I hear this a fun wine, a bit of a break from Vezér’s luxury brand wines. You are labeling this to be more widely distributed, calling it a sort of; “working man’s Screaming Eagle” (“Screaming Eagle” is a famous Napa wine known to sell for more than $3,000/bottle back in early 2006-12.) What will this fun brand be called … “Baby Maker”?
A Jeff Fiest and I are looking forward to working together on this fun and interesting brand of the Vezer Family Vineyard. He brings the branding expertise and I bring the enthusiasm!
• • •
Q Have you figured out a way of joining your two passions: helicopters and wine? Any possible helicopter tours of the Vezer Estate?
A I am always open to helicopter rides or exotic car rentals to the Vezer Family Vineyard. I think destination trips would be a great avenue to expose the winery to the greater public. We always promote for our customers to drive safe and responsibility after consuming alcohol.
• • •
Q What are the similarities you see with, what you all jokingly call Vezér (Crest) and the television series, Falcon Crest, that made you a star? Some I understand are quite eerily coincidental?
A I can see the similarities between Falcon Crest and Vezer Family Vineyard in a few ways. One is the beautiful Blue Victorian label showing the historical Victorian which is very similar to the Falcon Crest home. The second is how Frank Vezer shows his deep pride in all he does when producing amazing wines from his small, family-owned business which was coincidental to Jane on Falcon Crest.
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Q What do your famous friends & family think of you going back to your Falcon Crest Days?
A My mother, Arlene Dahl, and her husband, Marc Rosen, said to me, “It’s about time you got back to your Falcon Crest days.” She was so happy for me that I am working with a quality, family-owned vineyard.
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Q Frank has shared with me that he feels very honored and akin to you working with him and the family. He also said that, after getting to know you a lot better, it has become obvious to him and others around you, that your best theatrical works are yet ahead of you. What do you have to say about that?
A It’s very kind of Frank to say that, I am moved that he is even thinking about my acting career. As an actor, we go through peaks and valleys. Sometimes you need to step away in order to garner the interest in the business again. I have enjoyed tremendous opportunities throughout the years. You never know what the future brings but one thing is for sure, I always put my best foot forward and right now it is with Vezer Family Vineyard.
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Lorenzo, anything you would like to add or to say to all your fans?
A To the folks who have watched me over the years, I want to thank them all for being in my life and sending me wonderful messages of support for the hopes of me returning. And, in the meantime, I look forward to bringing Vezer Family Vineyard wines to everyone’s home.
• Lorenzo Lamas’ interest in and love of wine began well before Falcon Crest. Following her divorce from Fernando Llamas (Lorenzo’s father, an Argentinian actor), Lorenzo’s mother (Arlene Dahl – actress & author) married Alexis Lichine, “The Pope of Wine,” owner of two wineries in Margaux. Lamas spent many summers there with his family while growing up, wine becoming ingrained into his DNA
• In addition to being a successful actor, Lamas is a helicopter pilot, racecar driver
and martial arts expert
• Falcon Crest aired from 1981-1990; Lamas is the only actor appearing in all 227 episodes
• Prior to Prohibition, Suisun Valley had “bragging rights” as home to the largest winery in California
• In 2007, a 1.5 liter magnum of La Salette Petite Sirah sold for $30,000 in a live auction
• La Salette is Vezer’s signature Petite Sirah luxury blend wine
• Vezer’s Mankas Corner Tasting Room is an original Pony Express stop
• Vezer’s first vintage, a Zinfandel, was produced in 2003
• Family is important to the Vezer family. Frank and Liz are hands on, while son-in-law, Jake,
is the winemaker