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Thu, 03/24/2011
![]() Hook & Ladder Winery Day Trip 0311 Complimentary wine tasting...and public service (fire/police, etc.) get a 20% discount.
Located in the heart of the Russian River Valley, Olivet Road has been home to the De Loach family for 35 years. Cecil De Loach was a firefighter in San Francisco for 16 years and in 1970, he and his wife Christine bought their first 24-acre vineyard in Sonoma County and started second careers as winegrowers. Five years later they made their first wine and they went on to build one of the country’s most successful, popular and iconic wine brands.
In 2003, with the De Loach Vineyards brand – one of the biggest in the country, the De Loach family decided to start over. They sold their eponymous winery and concentrated on Hook & Ladder, which they’d started 20 years earlier with a Port. In 2004, they opened Hook & Ladder on Olivet Road
Cecil retired from firefighting in 1982, but there are lots of firefighter themes at Hook & Ladder, including fire department patches and t-shirts from visiting firefighters decorating the tasting room. Now, three generations of the De Loach family keep Hook & Ladder to just 35,000-case annually.
As part of their philosophy of “keeping it simple to help keep prices down,” the informal and friendly tasting room occupies a part of the winery itself. As to the wine? Medals, loyal followers and enthusiastic newcomers to the wines are further proof that the De Loaches are still making great wine after all these years.
MEDAL TIME
THE LAND
FUN FACT
FOR GOURMETS |







